Meet Sara

Venomously passionate
about branding

Making Brands that Slay Scale 🐍

I’m helping purpose-driven brands create sleek and strategic identities that are both reliable and compelling. By crafting brands that people genuinely love, I aim to establish a strong and lasting connection between the brand and its audience.

I partner with forward-thinking businesses—innovators in fintech, wellness, architecture, healthcare, and tech—helping them transform their distinctiveness into their most valuable asset through minimalist branding.

👉 Let’s collaborate to create a brand that stands for something, resonates with your audience, and leaves a lasting impact.

Brand Clarity

I believe the essence of a successful brand lies in its purpose. I focus on essential questions: What pain points do you solve? What is your “it” factor? What is your long-term goals? By exploring these aspects, I assist clients uncover their identity, shaping brands that truly resonate.

I establish brand clarity through a deliberate process that reveals the fundamental principles that define a brand: its vision, values, personality, and how it authentically speaks and resonates with its audience.

  • Brand message

  • Personas

  • Competitor analysis

Building Brand

I have had the privilege of working with a diverse range of brands from across the globe, from the vibrant markets of Egypt and Dubai to the innovative hubs of Berlin and the Netherlands, and the thriving business landscape of Saudi Arabia. A key part of my process is developing comprehensive brand guidelines that ensure consistency and clarity, allowing each brand to tell its unique story and connect with its audience.

I'm all about helping businesses that care about making a difference. Together, we can create a brand that stands out in a competitive landscape.

  • Logo design

  • Brand identity

  • Brand guidelines

Create Experiences

I craft compelling experiences that bring your brand to life. I incorporate brand strategy, identity, and messaging to create strong print and digital experiences that engage your audience. With presentation decks and brand collaterals through print and digital marketing materials, every touchpoint is designed to leave a lasting impression and build strong connections.

  • Customized presentation decks

  • Brand collaterals

  • Print marketing material

  • Digital marketing material

Past clients are happy ☺︎

“Sara did an amazing job turning our ideas into unique and eye-catching brand elements. She was very patient during every round of revisions, making sure the designs matched our expectations perfectly. The final designs not only made us stand out in our industry but also captured the true essence of our brand in a way that felt both genuine and fresh.In addition to her strong design skills, Sara’s personal qualities and commitment really shone throughout the project. She was always easy to talk to, stayed on schedule, and made the whole process smooth and enjoyable for our team. The results of Sara's work went beyond what we expected, and our team couldn’t be happier with the outcome.”

George Talaat | Glaveko Founder

“Sara is an extraordinary designer. From our very first conversation, it was clear to me that I had found someone who understands my vision instantaneously. Sara asked me excellent questions that helped to narrow down the focus and direction of brand identity. I was presented with two incredible sets of directions, which not only matched my expectations but exceeded them.
The final result is a heartfelt, thoughtful, and truly magical brand identity, complete with all the necessary items that make me and the team incredibly proud, motivated, and determined to show our product to the world as soon as possible. I can recommend Sara to anybody who wants to invest in a brand identity that captures people's attention and matches their product vision!”

Khrystyna Svarychevska | Product Management Expert | Founder @Mental Wellness app in development

“Sara is awesome, she immediately understood what I required and delivered it to my full satisfaction asap.”

Lenka Roden | Vivace Dresden

“Sara is the consummate professional and a very talented designer. She was super flexible when discussing scope, and she balanced really well her creative vision and the needs of the client. She was always happy to iterate quickly based on feedback, did so not just taking instruction but by adding value through her lens of experience and giving me numerous options to choose from. I really look forward to working with Sara again in future.”

Sugumaran | Hedge Real estate

“The designs have surpassed my expectation! Sara has apparently read the instructions clearly and identified my goals. She didn't just produce to my exact specifications but also explored solutions that give superior results. I was impressed and delighted when I saw the quality of the first drafts, and knew instantly that I have found the right designer. She is so kind to take up the job even though the schedule was tight but she didn't compromise her quality of work. I really appreciate it. She is polite and friendly. She listens to my requests, then reacts and responds with creative solutions. All in all, Sara is brilliant! I will definitely go to her when I need another design work done."

MW Wong | Cricket Writing

About Sara Ezzat

Hello, I’m Sara and I’m an independent brand identity designer with over a decade of experience from the advertising industry. I have been freelancing for over 4 years now, offering high-quality designs for clients across various industries. My passion lies in discovering the unique value of your brand and delivering tailored-made solutions that best cater to your needs.

I specialize in designing robust visual identities for purpose-driven brands that deeply connect with their target audiences. Through a proven track record of delivering projects and exceeding client expectations, I am committed to driving business results through effective branding strategies. Because the most trustworthy brands aren’t just recognizable—they're felt, loved, and remembered. Are you ready to slay your brand?